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StoryBrand Client Interview Form
StoryBrand Client Interview
Help us create your perfect brand story
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Client Information
Client Name *
Email *
Company Name *
Industry *
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The Hero (Your Customer)
Who is your ideal customer? *
Be specific: demographics, job titles, characteristics
What does your customer want to achieve? *
Their primary goals and desires
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The Problem
External Problem (Surface-level issue) *
The obvious, practical problem your customer faces
Internal Problem (How it makes them feel) *
The frustration, doubt, or negative feelings caused by the external problem
Philosophical Problem (Why it's just plain wrong)
The larger injustice or unfairness (optional but powerful)
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The Guide (Your Brand)
Empathy Statement *
How do you show you understand their struggle?
Authority/Credibility *
What makes you qualified to help? (experience, results, credentials)
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The Plan
Your Simple 3-Step Process *
Break down how customers work with you into 3 clear steps
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Call to Action
Direct Call to Action *
The main action you want customers to take
Transitional Call to Action
A lower-commitment option (free guide, webinar, etc.)
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Success & Failure
Success Outcome *
What does success look like for your customer?
Failure Consequence *
What happens if they don't solve this problem?
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Additional Information
What makes you different from competitors? *
Preferred Brand Tone
Professional
Friendly
Authoritative
Conversational
Additional Notes or Specific Requirements
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